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Search Engine Optimization (SEO)
Search Engine Optimization, commonly referred to as SEO, is the process and techniques used to increase the amount of visitors to your website by obtaining high ranking placements in search engines such as google, bing and yahoo. Statistics show that 3 of 4 people use search engines to find products and services. A strong SEO strategy combined with a compelling website will increase traffic, leading to improved brand awareness and overall interest in your business. To keep your website well positioned through the changes we will provide monthly SEO analysis and reports. It takes time to see results from your SEO initiatives, but overall it is the best long-term marketing investment you can make for your business.
Pay-Per-Click Marketing (PPC)
Pay-Per-Click Marketing is one of the most efficient ways to advertise your business. You only pay for clicks to your site; if a person clicks on a search engine result, link, or banner and lands on your web page. With PPC marketing, you will be able to see which ads are being clicked on, what keywords are being typed into a search engine, how much time is spent on the company website, etc. This will allow you to make an informed decision on how to allocate marketing dollars and which keywords to focus on. Compared to traditional advertising methods, PPC marketing is affordable and accessible to the small business owner.
If you are doing your best to conquer your local market, you must incorporate Social Media into your online marketing strategies. Using websites such as Facebook, Linkedin, Twitter, Pinterest, and You Tube, a small business can easily connect with customers and build a brand for the cost of some time and creativity. In addition, search engines increasingly look to a website's presence on social networks as an indicator of its authority, relevancy and reputation. If your website doesn't have any connection to social networks, you are missing out on what is rapidly becoming the most important aspect of getting your website found in searches.